HEINEKEN x EDbanger

140TH ANNIVERSARY BOTTLE

Video commercial
2013


Celebrating Heineken’s 140th anniversary, the brand partnered with electronic music label Ed Banger, in their 10th year. Label’s creative director So Me designed a limited, collector HKxEd Banger bottle.
To launch the campaign, Heineken worked with Yodog to direct and produce a 40’’ clip introducing the anniversary bottle.

 

CASE STUDY

CHALLENGE

Yodog's task was to tell, in no more than 40”, the collision between HK's traditional red & green colors and So Me's colorful maëlstrom, resulting in the unique phosphorescent Hk x Ed Banger 140th Anniversary Bottle, while staying inside strict french alcohol law's boundaries.

THE RESULT

The final product is an experimental, explosive clip set in a sanitized white box, showing the birth and development of the bottle, using a mix of 3d, motion design and animation. It was displayed on the web and social media, as well as on the Heineken stands during the Edbangerland events.

Client: Heineken
Agency & Production: Yodog
Art: SoMe
Sound Design: Antoine Eole

 
 
Heineken x EDbanger bottle - Glow in the dark